Solution
Conceptualization
Memory Book of Wrapping Papers
Book containing creative activities that can be done using old wrapping papers
Dual-Purpose Design
Engaging activity/ collectibles on the other side of the paper
Kits for kids to create their own wrapping papers while curating a present for their loved ones
DIY Wrapping Paper Kit
Adhesive sheet of paper
Decorative Components
Glitter
Sticker
Sequins
Front of the paper
Back of the paper
My gift tags
My gift
wrappers
Collage Time
Use you favourite wrapping papers to fill in the drawing below
Pumpkin
Patch
Final Concept Loop
Quick to wrap
Easy Wrapping for children
Curiosity to see the other side of paper
Urge to do the activity on the inner side of paper
Planting the paper
Wrapping
Unwrapping
Preserving
Reusing
Wrappilyy: Gift wraps that teach through play
Behavioral Design
Duration:
2 months
Team:
Abhishree Choudhary
Anushka Kamble
Jui Soshte (Me)
A gift doesn’t quite feel complete without the magic of wrapping paper. The act of unwrapping, filled with curiosity and excitement, brings as much joy as the gift itself, especially for children.
Wrappilyy enhances this experience by adding an extra layer of surprise to every present, making gifting more joyful and meaningful by creating a moment that teaches patience, builds anticipation, and nurtures gratitude.
Design Research
Conceptualization
Prototyping
Usability Testing
While wrapping papers add excitement, surprise, and effort to a gift, they’re usually not recyclable and often end up as waste in landfills just after one use.
Kids are often taught to care for the environment, not just as part of school curricula, but as an everyday value. So why not extend that learning to something as fun and exciting as gifts, by encouraging them to use materials more responsibly and appreciatively?
Say hello to the unwrappers...
Yash Soni
a.k.a The Ripper
Quick, messy, a human paper shredder, leaves behind a huge mess after opening gifts
Alia Rawat
a.k.a The Saver
Slow, meticulous, wrapping paper collector; peels one piece of tape at a time
Kavya Tiwari
a.k.a The Selector
Selective, observant, saves the paper if it has her favorite character on it, the rest go in the bin.
Basic social skills like saying “Thank you” and not littering are taught to children, but during moments of excitement, they often ignore them and are excused as “childhood behavior.”
Soft skills like patience and appreciation can’t be taught, only developed. Childhood offers a chance to build these, but they’re often overlooked during small moments like birthdays and parties.
Key Insights
Introducing Wrappilyy…
This wrapping paper turns packaging waste into an engaging, value-added experience. Instead of being torn and discarded, it keeps kids entertained with creative activities like origami, coloring, and mini-games, encouraging mindful unwrapping and extending playtime beyond the gift itself. The added QR codes lead to tutorial videos, making the product interactive and educational while opening new streams of revenue.
Wrappilyy boxes turn packaging into an engaging, meaningful part of the gifting process. By letting a child assemble the box, complete the character image, and add their friend’s name, the gift instantly gains a personal touch.
For the child receiving it, carefully opening the box along the character’s image turns unwrapping into an adventure. This not only adds excitement but also involves kids in the gifting process, whether they’re giving, receiving, or later reusing the box for play, making the experience far more interactive, memorable, and special than ordinary wrapping.
A different take on Wrapping…
Key Takeaways
Wrappillyy’s approach proves that small, thoughtful changes can create a big impact, especially when introduced at a young age. As consumer behavior shifts toward eco-friendly gifting, engaging kids in sustainable practices through playful packaging nurtures values that grow naturally over time, making the experience both marketable and meaningful.
Phone
+91 9167554678
juisoshte@gmail.com
Excited to work together and learn!